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CONSULTING

We provide consulting services in our core areas of expertise as well as additional areas in which we have dedicated consulting experience. With a solid management consulting background in world-class firms including the Big Four, we have the knowledge and poise you expect from high-performers. Our focus is on providing measurable results in targeted “problem areas” on time and on budget.

Communications

We continue to be amazed by how disconnected communication efforts are in companies of all sizes. As communication consultants, our expertise helps organizations gain clarity around their communication strategy and measure its long-term effectiveness, addressing the three main internal communication challenges shown below.

Related to this: the cost of poor internal communications is quantifiably significant – head to the Communications page to learn how, and why your leadership team should be laser-focused on effective communications at all times.

Challenge #1: Internal Comms

In many organizations, internal communications are handled by HR and sometimes marketing, often time a mix thereof. Many organizations understand the importance of internal communications but fail to understand their true long-term impact, and lose steam through time.

Challenge #2: Integrated Comms

Without a strategic communication plan, organizations cannot deliver a message to internal and external audience that will implement their vision and branding initiatives. Most companies treat their internal and external communications as two separate initiatives.

Challenge #3: External Comms

In most organizations, external communications are handled by the PR and marketing departments. Unfortunately, those teams don’t always march to the same orders, and opportunities to strengthen branding and messaging are lost. Aligning their efforts is critical.

Solution:

Creating an integrated, comprehensive communications strategy and plan is critical in order for the organization to meet its over-arching business goals. Let us partner with your various internal groups to help craft and then measure targeted marketing strategies and deliverables.

Global / Virtual Collaboration

Virtual teams, whether they are scattered across one continent or many, are fundamentally different in nature to their co-located team counterparts. Executives sometimes wonder why managers who are superstars with their local teams fail to perform in the virtual environment.

To be effective, virtual team members and their leaders need to understand how to best collaborate in their dispersed environment. Unfortunately, many organizations fail to recognize how and why virtual teams are different from other team configurations, and fail to provide adequate training to those involved.

Our extensive experience helping organizations improve their virtual collaboration enables us to partner effectively with global teams seeking to improve in this area. Through a series of workshops, training and tools, we can help your dispersed teams understand where they are falling short, and bridge the gap to much higher performance, efficiencies and overall satisfaction. Please contact us to learn more about our virtual team consulting programs.

Change Management

Studies have shown that of the companies that do attempt to lead their organizations through change, at least 70% do not meet their objectives – a number that has not changed in decades. And the main obstacle for success in change projects is employee resistance and ineffective change management initiatives. In contrast, Prosci’s 2015 research showed that of the 245 research participants who reported having effective change initiatives, 94% met or exceeded project objectives.

As certified Prosci change management professionals with experience leading large change initiatives, we can partner with your teams to make the people side of change as successful as possible. Founded in 1994 and recognized as the global authority in change management processes, Prosci’s ADKAR methodology is the gold standard for effective change initiatives.

ADDITIONAL CONSULTING SERVICES

VCG Integration Model

The VCG Integration Model is the foundation of vbg consulting services. The VCG acronym stands for Virtual, Cultural and Generational, the three core areas of the model, because the issues that clients approach us to help solve tend to revolve around at least one of these topics. Although many people initially believe that their organizational challenges are due to conflicting management styles, lack of vision, political or economical challenges, or other obviously visible areas, the core issues are actually typically lurking around one of these topics, or a cross-section thereof.

The center of this model is Emotional Intelligence supported by strategic communications. And what brings alignment and understanding to the challenges that these areas bring to the global workforce is a strong change management initiative.

The challenges of today’s global workforce are multi-dimensional. The VCG Integration Model seeks first to holistically understand the dynamics and impact of the three core areas. If your team, department, or company as a general whole is experiencing an unexplained shift in culture, productivity or growth, we can help you target and then improve the derailing issues.

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